Let’s breakdown the words brand and branding. 

 

Branding is the process of creating and establishing a brand name. Branding is the process of communicating a unique selling proposition that sets a product or service apart from the competition. 

Examples of branding techniques include the use of logos, taglines, mascots and techniques that allow a business to become memorable, creating a memory in the viewers mind. 

 

A brand is a product or service that distinguishes itself from other products, services, or concepts so that it can be easily communicated and marketed. 

 

Your brand is not just a logo and a slogan.

Your brand identity summarizes who you are as a business. It is the manor and method that you use to convey your business and your story to your target audience. 

A great brand identity allows your customers to recognize you instantly. It is what will set you apart from your competitors in the market. 

 

 

1. Research your target audience and your competitors. Get familiar with who you want to buy your products. 

2. Pick your focus and personality. Have a distinctive personality that is appropriate for your target audience.

3. Choose your business name and write your slogan. This will be used on everything you market/sell. 

4. Choose the look of your brand (colors and font) Look at bigger well known brands and see what their brand kit is made up of. It is very important to pick fonts and colors that are clear, easy to read and identify. 

5. Design your logo. Less is more and simple is always better. It needs to be eye catching and appealing. 

 

It is important to keep consistency in your messaging and design, your position, promise and personality at each touch point. Demonstrate the value that your company provides for the customer, and how that value is created. 

 

 

Brand creation involves creating key brand elements such as a unique visual expression, brand personality and positioning that identifies and differentiates a product from it’s competitors. A good example is the

golden arches of the Macdonalds M. 

Once these elements are finalised and decided, a brand kit needs to be created. It is the resource that goes over all the details of your brand identity in one place. It contains the important visual elements of your brand, such as your logo, font, color palette, and brand imagery.

 

Building your brand identity doesn’t have to be an overwhelming process. 

 

 

Pro Tips to consider for brand strategy: 

• Business name. Make it memorable. Will your audience be able to remember and find your company online?
• Purpose. How is your product servicing a customers need? What problem are you trying to solve for your audience?
• Story. Why did you start your business? What drives you to provide this service. People like to hear real people talk about their passions and stories. 
• Audience. Who are you serving? What do you know about them? Research research research! And keep it current and consistent  analyzing market trends dos and donts. 
• Message. What is your Unique Selling Proposition? What makes you different? Why should they buy from you? 
• Positioning. Who are your competitors? What are they doing? What is your position in the market?