Logo Designs and Colours

 

A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision or what your business is about. It’s a big part of your brand identity and what people will see first and understand about your business. 

 

A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty. 

It is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A great logo essentially boils down to two things: great concept and great execution. If executed properly, that identity can immediately sell your brand to prospective customers.

 

A logo should provide instant recognition to your business.  A company’s logo plays an important role, as it provides the customer with instant recognition of your brand, business or the services you offer. When potential customers need your services or products, they may not immediately recall your name but they will most likely remember your logo.

 

It is probably the most critical tool in your product promotion pack. It’s not just a random mark. It provides your small business with an identity that represents your core values and your mission. It is important to nail your business vision on your logo. 

 

When you choose your logo and brand’s color palette, you’re also selecting the emotions and associations you’re seeking to evoke using colours. This psychology of colors is an important consideration when you build a brand identity. The right palette can convey deep meaning about your values and elicit specific behaviors.

 

The shape and dimensions of your logo affects how consumers perceive your organisation, its products and even its behaviour. 

circular or angular logos activate associations of “softness” and “hardness” respectively. These associations extend beyond physical notions of softness and hardness. A colour example of soft and hard would be black and white. White being soft and etheric while black can be strong and powerful. 

 

If you want your logo to be associated with a specific feeling and emotion, you have to understand the influence of each color on a person’s perception. For example, red is a universal symbol of distress, passion and anger. If it’s relevant to call your brand bold, modern or youthful, then red is definitely your color.

That’s because red is a bold color that evokes excitement, energy, and hunger. 

Since blue symbolizes trust and security, it’s the most common color for tech, financial, and communications companies. 

Eco-conscious brands tend to go with green, while purple is a popular choice for products that are indulgent or creative.

 

To keep it simple, simply minimize the number of colors used on the logo design. A logo should not contain more than 3 colors. Limiting your use of colours allows the eye to differentiate between brands and logos. Too many colours can be confusing and doesn’t give your business any kind of brand direction. 

 

Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. Both red and yellow are also effective at grabbing attention. The fast food industry has claimed this combination for a good reason—because it is very effective. Examples such as Macdonalds, Wimpy, KFC. 

 

 

 

 

When starting the process of designing your new company logo or redesigning/refreshing your old one, you need to consider the following steps:

 

1. Understand why you need a logo

This is a very important step towards creating your chosen brand identity. Most people will do this last or later when they’ve already started operating. The easiest starting point is to consider what you think about your company and how would you define it. 

 

The aim is to create a brand that is reputable and easily identifiable/ What do you need to do to stand out from the competition? 

 

3. Find inspiration for your design and check out the competition 

Start looking up images and colour palettes and see what works for the competition, what they’re doing and how they’re making it work for them. 

 

Sounds simple but can be really difficult. Choose a font and colours that compliment your brand identity. It needs to be easy to read, easy on the eye and your customers need to be able to identify your business by it. Less is always more, even for logos and business. 

 

Good logos are memorable. If you spotted a golden arched M, it wouldn’t take you long to realise it’s Macdonalds. Memorability is the quality that ensures your brand will stay front of mind for your consumer, regardless of how many new companies might enter the marketplace. Ideally, your logo should be powerful enough that your customers don’t just remember the shape, but what it stands for too.